Market Strategy
Market Strategy Coaching is a specialized executive coaching service created to support CEOs, Chief Marketing Officers, and senior leaders to develop clear, purpose-driven market vision and strategies that build lasting competitive advantage and drive superior results. Drawing on my extensive background leading marketing departments at top brands including Mass General Brigham, MIT Sloan School of Management, L.L. Bean, and H.J. Heinz, I can serve as your dedicated thought partner to support strategic thinking, align marketing efforts with core mission, and position your organization for sustainable success.
Together we can tackle challenges including:
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Marketing Strategy Development
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Marketing Organization Development & Structure
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Marketing Leader Development
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Marketing Department Purpose, Values and Vision
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Stakeholder Engagement Strategies
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Brand Update Projects
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Multi-channel Campaign Management
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Measurement & Key Learnings
In our one-on-one coaching sessions, we can explore your external market landscape, competitive dynamics, and internal capabilities to co-create innovative, values-aligned strategies that are effective and impactful. Whether you need to refresh branding, develop multi-channel demand generation plans, launch new offerings, engage internal clients, or overhaul marketing structures and processes for greater efficiency and impact, I can support you. From turning around marketing departments to negotiating high-profile sponsorships, managing creative operations, and delivering revenue lifts through integrated campaigns, the focus is on supporting your strategic decision-making so you can lead with conviction and effectiveness.
If you’re a senior leader seeking to elevate your organization’s market strategy, I can provide the experienced partnership you are looking for. Reach out for a confidential discovery conversation to discuss your current challenges and explore how we can co-create the strategic clarity and execution power your organization is looking for.
About Terry DeWitt
I partner with senior leaders to help them achieve their goals and lead with integrity, wholeness and purpose.
I have a deep interest in human nature that has driven my academic studies, career in marketing, board activities, and coaching practice. I bring life experience as a senior executive, father, athlete and patient to my work with clients.
I earned my BA at Harvard University in Sociology magna cum laude with highest honors and my MBA at the Tuck School of Business at Dartmouth College.
Before coaching, I led Hospital Marketing at Mass General Brigham, served as chief marketing and communications officer at the MIT Sloan School of Management, and held marketing leadership positions at Harvard Business School Publishing, Fidelity, L.L. Bean, and H.J. Heinz. I began my career in finance at Bank of Boston and State Street Capital.
I have served on the boards of Maine Audubon, the Healing Garden and Bare Hill Rowing.
I'm a Board Certified Coach; ICF Certified Coach (ACC); a Certified Executive Coach - Level 2, Certified Career Coach and Business Coach; a graduate of the Center for Executive Coaching; and a member of the International Coaching Federation.
